Daiya

Daiya, a leading dairy-free brand, faced the challenge that comes with success: competitors began to mimic their look and feel. I led the rebrand exploration, focused on evolving their packaging and visual identity to create something unmistakably Daiya. One of the concepts we presented updated the brand’s core elements while keeping its warmth and accessibility — a design system built to help Daiya stand apart in a sea of imitators, even if it wasn’t the direction ultimately chosen.

---