For Anna & Tyler
Here are some digital, animation, design, CGI, and AI projects I’ve been part of.
Colorado Department of Public Health
The State of Colorado asked us to help encourage parents to talk with their kids about marijuana. We interviewed a real mother and son, then animated their first real conversation about weed to show how honest talks like theirs can shape how other teens navigate these decisions.
My role: I led this project from brief to delivery. I concepted and co-wrote the spot, built the artboards, interviewed several families, and worked closely with an animation house and the production team to bring every scene to life.
City of Denver
The City of Denver asked us to help them talk to high school students about the risks of marijuana. Instead of preaching “don’t do it,” we focused on giving teens solid research and clear tools so they could form their own opinions. We delivered it in an entertaining, scroll-stopping campaign on social media, created with CGI.
The campaign was well received by Denver youth, with most teens familiar with the campaign agreed that High Costs has a clear message (89 percent), is educational (87 percent), trustworthy (77 percent), and likeable (75 percent).
My role: I led this project from brief to delivery. I concepted and co-wrote the spot, built the artboards, and worked closely with a CGI artist and the production team to bring every scene to life.
FirstBank
FirstBank launched Money Manager, a mobile feature that helps people see where their money is going. To introduce it, we told a visual story about what happens when you lose track of your finances — your money quite literally gets away from you. The campaign turned a simple budgeting tool into a relatable reminder of financial control.
My role: I led this project from brief to delivery. I concepted and co-wrote the spot, built the artboards, and worked closely with a CGI artist and the production team to bring every scene to life.
FirstBank Business
Most small businesses never make it past five years. FirstBank wanted to honor the ones that do, and the courage it takes to even try. We created a campaign that celebrated entrepreneurs not for their success, but for their willingness to take the leap. A heartfelt reminder that every thriving business once started as a risk someone believed in.
My role: I led this project from brief to delivery. I concepted and co-wrote the spot, built the artboards, and worked closely with a CGI artist and the production team to bring every scene to life.
Christy’s Sports - Rebrand
Christy Sports, a leading outdoor retailer across the Rockies and Pacific Northwest, came to us for a new campaign and brand identity. In a category filled with sameness, we gave them a point of view. Built around the line Outside is Better, our concept reimagined Christy Sports with a bold yet minimal design system. Photography by Gabe Lheureux.
View full project here.
My role: I led the design exploration project. Was involved in shaping the design strategy and conducted interviews to inform the strategy and positioning, I created the brand system you see here. Even though this direction wasn’t ultimately chosen, it shaped the strategy and helped define where the brand could go.
Canyon THC
Canyon, a small family-owned cannabis company, came to us for a new packaging design concept. Their unique precision in THC measurement gives users more control over their experience, a key differentiator in a crowded market. Inspired by modern Scandinavian design and mathematical symmetry, I created a packaging concept that balanced design with technical accuracy.
My role: I led the design exploration project. Was involved in shaping the design strategy and conducted interviews to inform the strategy and positioning. I created the brand system you see here. Even though this direction wasn’t ultimately chosen, it shaped the strategy and helped define where the brand could go.
Daiya Foods
Daiya, a leading dairy-free brand, faced the challenge that comes with success: competitors began to mimic their look and feel. I led the rebrand exploration, focused on evolving their packaging and visual identity to create something unmistakably Daiya. One of the concepts we presented updated the brand’s core elements while keeping its warmth and accessibility — a design system built to help Daiya stand apart in a sea of imitators, even if it wasn’t the direction ultimately chosen.
My role: I led the design exploration project. Was involved in shaping the design strategy and conducted interviews to inform the strategy and positioning. I created the brand system you see here. Even though this direction wasn’t ultimately chosen, it shaped the strategy and helped define where the brand could go.
Local Physical Therapy
Local is a small physical therapy clinic redefining the standard care model. Their focus on more one-on-one time with each patient leads to faster recovery and better outcomes. I built a brand identity around that idea, making it all about movement. Every element, from the logo to the layout system, was designed to feel active, optimistic, and forward, symbolizing the progress and relief that come from true healing.
My role: I led the design project from start to finish.Conducted interviews to inform the strategy and positioning, and designed the full brand system. I oversaw the entire process from concept through delivery.
True Companions Shelter
MaxFund, a local Denver no-kill shelter, came to us needing a full rebrand. We created a new name and a full brand system, including logo, colors, typography, illustration, and usage rules. We wanted their identity to feel as friendly and caring as the people who run it. Their new brand launches next year.
My role: I led the design project from start to finish. I ran stakeholder interviews, shaped the strategy and positioning, and designed the full brand system. I oversaw the entire process from concept through delivery.
