Keeper’s Heart Whiskey
RECOGNITION: 2023 Cannes Lion - Film - Shortlist & 2022 AdAge Campaign of the Year - B2B
Keeper’s Heart asked us to launch their new whiskey with one major story to tell: their master distiller, Brian Nation, had left Jameson to help start a new American brand. So we went back to his hometown in Ireland to capture the locals’ reaction to the news. Spoiler: they weren’t thrilled. The result was a launch that blended humor, heart, and heritage and made Keeper’s Heart a Cannes Lions finalist.
Brand Elements
To grow the brand's library of assets, I worked with a CGI artist to create photo realistic bottle renders. I also optimized existing brand elements and refined their logos, colors and typography.
