Keeper’s Heart Whiskey

CGIArt DirectionBrandingB2B
Written By Mia Nogueira

RECOGNITION: 2023 Cannes Lion - Film - Shortlist & 2022 AdAge Campaign of the Year - B2B

Keeper’s Heart came to us with one story they needed the world to hear: Ireland was not thrilled about their new Irish American Whiskey. Their master distiller, Brian Nation, had left the legendary Jameson to help build an American brand, and his hometown was pissed. So we went straight to the source. We traveled back to Ireland to capture the locals’ unfiltered reactions to Brian’s big move, and their warm wishes made us a Cannes Lion Finalist.

Brand Elements

To grow the brand's library of assets, I worked with a CGI artist to create photo realistic bottle renders. I also optimized existing brand elements and refined their logos, colors and typography.

Mia Nogueira
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