FatBoy

RECOGNITION: 2025 Communication Arts - Advertising Annual

FatBoy came to us with a unique challenge. They were the number one ice cream sandwich in the country, yet somehow, no one knew who they were. Our campaign goal was simple: we needed to make FatBoy something people couldn’t forget. So we built a campaign anchored in the only two things we needed people to walk away knowing: the name FatBoy and the fact that it’s America’s #1 Ice Cream Sandwich. We leaned into the irony of everything FatBoy isn’t to highlight exactly what it is, all while keeping the product and the bold name front and center. The campaign was incredibly successful, and our clients are building new factories to keep up with demand.

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Social

For pre-roll and social media, we created some quick hitters that surprised us by outperforming all the long form ads we created.

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