Rebel Ice Cream

Art DirectionCopywritingCreative Direction
Written By Mia Nogueira

EARNED MEDIA: AdAge Article

Rebel came to us needing to break through a crowded aisle of healthy ice creams all fighting to sound the happiest. Everyone was selling joy. So we did the opposite. We made people sad. We created The World’s Saddest Ice Cream Campaign, we gave audiences a dose of melancholy just so Rebel could be the thing that makes it all better.

Mia Nogueira
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