Daiya
Daiya, a leader in dairy-free foods, faced a familiar problem: success brought imitation. Competitors began mimicking their look and feel, and the brand started blending in. I led a full visual rebrand to reclaim Daiya’s identity and make plant-based food look as craveable as the real thing.
We leaned into the culinary world, collaborating with renowned photographers Peden+Munk and food stylist Susie Thoreau, whose work appears in top publications like Bon Appetit. The result was a rich, modern visual identity that made Daiya feel less like a substitute and more like food you actually want to eat.
