FatBoy
RECOGNITION: 2025 Communication Arts - Advertising Annual
FatBoy came to us with a unique challenge, and an even more unforgettable name. Despite being the #1 ice cream sandwich in the country, most people had never heard of them. So, we embraced the disconnect. We created a campaign highlighting all the things FatBoy isn’t, while keeping the product and bold brand name front and center.
Social
For pre-roll and social media, we created some quick hitters that surprised us by outperforming all the long form ads we created.
Influencer
We partnered with Josh Peck!
